Tool profile
TeamUp: cost, fit and limits
TeamUp is a booking and membership management product made by TeamUp Sports, Inc for fitness studios, martial arts schools and gym groups, priced by active customer count with unlimited locations and AI features named on its homepage.
What to know first
TeamUp prices by active customers rather than locations: the opened pricing page shows $189 a month for 101 to 200 customers in USD, and other tiers are selectable without a displayed price. Unlimited locations, no setup fee and month-to-month billing are stated in the FAQ. Add-ons include Marketing Suite at £89, a Custom Branded App at £79 and TeamUp Perform at £79. The homepage names an AI Business Advisor and an AI support assistant.
TeamUp at a glance
| Maker | TeamUp Sports, Inc, Not stated on the vendor pages |
|---|---|
| Free plan | Free trial only |
| Entry price | $189 a month for 101 to 200 customers |
| API access | No |
| Category | Best AI Gym Management Software in 2026, rank 6 of 12 |
| Website | goteamup.com |
Who TeamUp is best for
Groups of small studios
One subscription covers unlimited locations, so a group adding a second or third studio changes its bill only through customer count.
CrossFit and functional fitness gyms
TeamUp Perform is a member experience app built for CrossFit and functional fitness gyms, sold as an add-on at £79 a month.
Owners who want month-to-month terms
The FAQ states no setup fee and month-to-month billing, which lowers the cost of trying the product and leaving later.
TeamUp plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Base subscription | $189/month for 101-200 customers | Registration and booking, scheduling and team, marketing, revenue, reporting and insights, and member communications, with unlimited locations. |
| Marketing Suite (GROW) | £89/month | Advanced fitness CRM, automated messaging and a unified inbox; an add-on that requires a TeamUp subscription. |
| Custom Branded App (RETAIN) | £79/month | A customizable mobile app where customers can book classes under the studio's own name, sold as an add-on on top of the TeamUp subscription. |
| TeamUp Perform (ENGAGE) | £79/month | A member experience app built for CrossFit and functional fitness gyms, sold as an add-on. |
Checked November 2026.
What TeamUp does
- AI Business Advisor
- Named on the homepage with no description on the opened page, alongside an intelligent AI assistant for customer support, so what either one does is not confirmed.
- Customer-based pricing
- Cost scales with active customers, not locations, so a studio with several rooms or sites does not pay a per-location fee on the monthly subscription.
- Marketing Suite
- GROW adds an advanced fitness CRM, automated messaging and a unified inbox for member conversations, and requires an existing TeamUp subscription underneath it. Pricing is £89 a month.
- Branded and Perform apps
- RETAIN is a custom branded app for class booking, while ENGAGE is a member experience app aimed at CrossFit and functional fitness gyms, each at £79 a month.
- Currency choices
- GBP, EUR, AUD and CAD are selectable on the pricing page, but amounts are not shown for them on the opened page, so only the USD figure is verified.
How TeamUp handles your data
The vendor's policy was not checked for this. The pages opened were the homepage and the pricing page, which describe features and prices but do not state whether customer data trains AI models, how long records are retained, where data is hosted or whether a security certification is held. The homepage names an AI Business Advisor and an AI support assistant, so ask which data each one reads and whether prompts are stored. Request the data processing terms in writing before moving a member list.
Where TeamUp falls short in practice
- Prices are mostly hidden. Customer tiers below 100 and above 200 are selectable but show no price, so only one customer band can be budgeted from the opened pricing page.
- Add-on basis is unclear. The £79 and £89 add-on prices do not say whether they are per location or per member, so the monthly total for a multi-site studio is uncertain.
- Trial length is not stated. A Try it Free button leads to signup, but trial length and terms are not stated on the pages opened, so a buyer cannot plan an evaluation window.
Works with
Alternatives to TeamUp
TeamUp: common questions
How does TeamUp price its plans?
TeamUp charges a monthly subscription based on active customers, not locations. The opened page shows $189 a month for 101 to 200 customers in USD. Other tiers are selectable without a price, and GBP, EUR, AUD and CAD are selectable without amounts.
Does TeamUp charge per location?
No. The FAQ states that the monthly subscription scales with active customers rather than locations and covers unlimited locations. It also states no setup fee and month-to-month billing. Add-ons are priced separately. Check how your customer count is measured. It also does not charge a setup fee.
What AI does TeamUp have?
The homepage names an AI Business Advisor and an intelligent AI assistant for customer support. The opened page gives no description of either, so a buyer should ask for a demo showing which data they read and what they output.
What are the TeamUp add-ons?
Marketing Suite (GROW) is £89 a month for CRM, automated messaging and a unified inbox. Custom Branded App (RETAIN) and TeamUp Perform (ENGAGE) are £79 a month each. All three require a TeamUp subscription. The pages do not say whether these are per location or per member.
Is TeamUp free to try?
A Try it Free button leads to signup, but trial length and terms are not stated on the opened pages. There is no stated setup fee, and billing is month-to-month according to the FAQ, so a short paid test is possible.