Tool profile
PushPress: cost, fit and limits
PushPress is a gym management platform made by PushPress, Inc. for small and mid-size gyms and studios, with membership billing, scheduling, leads and a branded app, sold on a free tier and two paid tiers where payment processing rates fall as the plan rises.
What to know first
PushPress offers Free at $0 a month, Pro at $159 and Max at $229, all in USD, with unlimited leads, members, staff and admins listed on every tier. What changes between tiers is card processing (4.99%, 2.89% and 2.75%, each plus 30 cents), ACH rates and support, from 48-hour response on Free to live human responses on Pro and Max. AI support runs on every tier, and a branded app costs $97 a month extra.
PushPress at a glance
| Maker | PushPress, Inc., Not stated on the vendor pages |
|---|---|
| Free plan | Yes |
| Entry price | $0 on the Free plan |
| API access | No |
| Category | Best AI Gym Management Software in 2026, rank 3 of 12 |
| Website | pushpress.com |
Who PushPress is best for
New boxes with few members
Free costs nothing monthly and still lists unlimited members, so a gym can start with the platform and pay only through card processing.
Gyms that process many card payments
Moving from Free to Max cuts the card rate from 4.99% to 2.75% plus 30 cents, which matters once monthly volume is large.
Owners who want a human on Pro
Pro and Max add live human responses and optional scheduled video help calls, where Free relies on self-serve resources and AI support.
PushPress plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Free | $0 | For small gyms and studios: 4.99% plus 30 cents per card, 2.89% plus 30 cents per ACH, self-serve resources, AI support and 48-hour human response. |
| Pro | $159/mo (USD) | For mid-size gyms: 2.89% plus 30 cents per card, 0.79% plus 30 cents per ACH, AI support, live human responses and optional video help calls. |
| Max | $229/mo (USD) | For established gyms: 2.75% plus 30 cents per card and 0.79% plus 30 cents per ACH, with the same support as Pro. |
| Branded app add-on | $97/mo | Listed in the FAQ as an extra on top of a plan for a gym that wants its own app. |
Checked November 2026.
What PushPress does
- Unlimited members on every tier
- The comparison table lists unlimited leads, members, staff and admins on Free, Pro and Max, so growth in headcount or membership does not change the subscription price.
- Tiered processing rates
- Card rates drop from 4.99% plus 30 cents on Free to 2.75% plus 30 cents on Max, and ACH falls from 2.89% to 0.79%, so the plan choice is partly a payments choice.
- AI support
- AI support is included on every tier, with a human on call from Pro. The pricing page links PushPress AI as a separate product with no description on the opened page.
- Branded app
- A gym-branded app is an add-on at $97 a month, listed in the FAQ rather than on the plan cards, so a gym adding it to Pro pays $256 a month before processing.
- Other FAQ tiers
- The FAQ also lists Train at $79 a month for up to 20 clients, Grow at $329 and Full Stack at about $559, which are not on the pricing page itself.
How PushPress handles your data
The PushPress privacy policy does not mention AI or machine learning, so whether customer data trains models is not stated. It says data is retained only as long as necessary for the stated purposes and that End User data is retained for marketing purposes. No hosting region is stated and no security certification is named in the policy. Card and ACH payments are handled through the processing rates shown on the pricing page. A gym that collects member health or payment details should ask for written answers on training, retention and region.
Where PushPress falls short in practice
- Free plan support is slow. Free promises a 48-hour response for human help, so a billing failure on a Monday morning waits for self-serve resources or AI support before a person replies.
- Processing fees apply on every plan. Even the Free plan charges 4.99% plus 30 cents per card, so a busy gym can pay more in fees than a Pro subscription costs.
- Pricing is USD only on the page. The page says to contact sales for international pricing, so gyms outside the United States cannot budget from it, and FAQ tiers differ from the plan cards.
Works with
Alternatives to PushPress
PushPress: common questions
Is PushPress really free?
The Free plan has no monthly fee and lists unlimited members, but payments cost 4.99% plus 30 cents per card and 2.89% plus 30 cents per ACH. Human support responds within 48 hours. A branded app is a separate $97 a month.
How do PushPress processing rates change by plan?
Card rates are 4.99% plus 30 cents on Free, 2.89% on Pro and 2.75% on Max. ACH is 2.89% plus 30 cents on Free and 0.79% plus 30 cents on Pro and Max. A gym can estimate its monthly volume to find where upgrading pays off.
Does PushPress have AI features?
AI support is included on every tier, with live human responses added on Pro and Max. The pricing page also links PushPress AI as a separate product, but the opened page gives no description of what it does, so ask for a demo.
Does PushPress charge per member?
The comparison table lists unlimited leads, members, staff and admins on Free, Pro and Max. The FAQ mentions other tiers, such as Train at $79 for up to 20 clients, that are not on the plan cards, so confirm which price list applies.
Can a gym outside the US buy PushPress?
The pricing page shows USD and says to contact sales for international pricing. The privacy policy and pricing page do not state a hosting region or headquarters, so a gym abroad should ask for local currency pricing and data location.