Tool profile
Infinity: cost, fit and limits
Infinity is a call tracking platform made by Infinity Tracking Limited that attributes calls to marketing sources, records them and offers Smart Voice, a voice AI product for missed callers, for marketing teams with large call volumes, mainly in the UK and Europe.
What to know first
Infinity prices by call volume rather than by seat: Starter at £349 per month for 1,000 calls and 30 numbers, Growth at £1,495 for 5,000 calls and 250 numbers, and Pro at £2,500 for 10,000 calls and 1,000 numbers. Enterprise is a custom quote. Plans bill monthly under a 12-month agreement, and the page shows a second, unlabeled price for each tier. It shows an ISO 27001 certificate.
Infinity at a glance
| Maker | Infinity Tracking Limited, United Kingdom |
|---|---|
| Free plan | No |
| Entry price | £349 per month for Starter |
| API access | No |
| Category | Best AI Call Tracking Software in 2026, rank 8 of 13 |
| Website | infinity.co |
Who Infinity is best for
High-volume UK advertisers
Tiers state call and number allowances, so a team with thousands of calls a month can match a tier to volume and see the cap in advance, instead of discovering it later.
European privacy-sensitive buyers
The privacy policy says UK or EU servers serve UK and European customers, and the footer shows an ISO 27001 certificate with a number.
Teams using Salesforce or HubSpot
Pro includes Salesforce or HubSpot integration and Smart Match, plus a dedicated Customer Success Manager for larger accounts that run several brands or locations through one platform.
Infinity plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Starter | £349 per month (£549 also shown) | 1,000 calls a month, 30 tracking numbers, 1 website or brand, call recording and digital onboarding, billed monthly under a 12-month agreement. |
| Growth | £1,495 per month (£2,495 also shown) | 5,000 calls a month, 250 tracking numbers, up to 10 locations or brands, call whisper, IVR menus and international numbers. |
| Pro | £2,500 per month (£4,000 also shown) | 10,000 calls a month, 1,000 tracking numbers, up to 100 locations or brands, Salesforce or HubSpot integration, Smart Match and a dedicated Customer Success Manager. |
| Enterprise | Custom quote | More than 10,000 calls a month, 2,500 or more numbers, over 100 locations or brands, Smart Routing, professional services and Gold support. |
Checked November 2026.
What Infinity does
- Volume-based tiers
- Calls and numbers are capped per tier, from 30 numbers on Starter to 250 on Growth and 1,000 on Pro, which makes the cost predictable for steady call volume.
- Smart Voice
- The vendor says Smart Voice uses voice AI to engage missed callers, qualify intent and progress opportunities automatically. Its price is on application and the AI Suite has no separate price.
- Call whisper and IVR
- Growth adds call whisper, which tells the answering agent where the caller came from before picking up, and IVR menus that route callers by their keypad choice.
- Smart Match
- Pro lists Smart Match alongside Salesforce or HubSpot integration. The pages opened describe it only by name, so ask how it matches calls to CRM records.
- Analytics modules
- The product site lists Conversation Analytics and Smart Outcomes modules. The pages opened give no pricing or plan gate for either, so their cost and tier remain unknown.
How Infinity handles your data
The privacy policy says UK or EU servers are used for UK and European customers, and servers in the USA or elsewhere for customers of Infinity Tracking Inc. in the United States. Retention is described only as as long as necessary to fulfil the purposes the data was collected for. The policy says third-party service providers may not use personal data for their own purposes, but it does not say whether customer calls train AI models. An ISO 27001 certificate, number 22/0493, is shown in the footer, while SOC 2 and Cyber Essentials are not stated.
Where Infinity falls short in practice
- Large step between tiers. Starter at £349 covers 1,000 calls and Growth costs £1,495, so a business just over the Starter cap faces a price jump of more than four times.
- Twelve-month commitment. Plans are billed monthly under a 12-month agreement, which limits a team's ability to test the tool and leave if call volume or needs change.
- Two prices per tier. The pricing page shows two figures per plan, such as £349 and £549 for Starter, without labelling which is current, so the invoice amount needs confirmation.
- CRM links on Pro only. Salesforce or HubSpot integration and Smart Match need Pro at £2,500 per month, which puts CRM syncing out of reach of Starter and Growth buyers.
Works with
Alternatives to Infinity
Infinity: common questions
How much does Infinity cost?
Starter is £349 per month, Growth £1,495 and Pro £2,500, with Enterprise on quote. The page also shows £549, £2,495 and £4,000 for the same tiers without labelling them. Plans bill monthly under a 12-month agreement, and no free trial is mentioned.
How many calls does each Infinity plan include?
Starter includes 1,000 calls a month and 30 tracking numbers, Growth 5,000 calls and 250 numbers, and Pro 10,000 calls and 1,000 numbers. Enterprise covers more than 10,000 calls and 2,500 or more numbers. The pages opened do not state overage rates.
What is Infinity Smart Voice?
The vendor says Smart Voice uses Voice AI to engage missed callers, qualify intent and progress opportunities automatically. It is priced on application, and the AI Suite has no separate price on the pages opened. Ask how missed calls are counted and how the AI hands leads to staff.
Where does Infinity store data?
The privacy policy says UK or EU servers are used for UK and European customers, while Infinity Tracking Inc. customers use servers in the USA or elsewhere. The footer shows an ISO 27001 certificate, number 22/0493. SOC 2 and Cyber Essentials are not stated.
Which Infinity plan integrates with Salesforce or HubSpot?
Salesforce or HubSpot integration is listed on Pro at £2,500 per month, together with Smart Match and a dedicated Customer Success Manager. Starter and Growth do not list it. Check with the vendor whether a lower tier can connect through webhooks or an export instead.