Tool profile
JustCall: cost, fit and limits
JustCall is a cloud phone and sales dialer platform made by SaaS Labs US, Inc. that combines calling, SMS, power dialing and AI call scoring for sales and support teams, sold in per-seat tiers with a quote-only SalesPro plan.
What to know first
JustCall lists Team, Pro and Pro Plus seats with a two-seat minimum, plus SalesPro by quote. The power dialer is not in Team, so the working sales tier begins at Pro, and AI call scoring, sentiment analysis and script compliance wait for Pro Plus at $89. A 14-day trial includes SalesPro features. Prices carry a Custom Pricing label, so treat the figures as list prices, not final quotes.
JustCall at a glance
| Maker | SaaS Labs US, Inc., United States |
|---|---|
| Free plan | Free trial only |
| Entry price | $29 per user per month billed annually for Team, two-seat minimum |
| API access | Yes |
| Category | Best AI Sales Dialer Software in 2026, rank 2 of 12 |
| Website | justcall.io |
Who JustCall is best for
Sales teams that also need a phone system
Team includes IVR, workflows, API access and 100-plus integrations, so one vendor can cover inbound lines and an outbound dialer on Pro.
Salesforce shops
Pro adds Salesforce CTI, queue callback and intelligent routing, which suits teams that log calls into Salesforce rather than a separate dialing app.
Managers who coach from call data
Pro Plus lists AI call scoring, sentiment analysis, coaching comments and real-time agent assist, so a manager can review calls without listening live.
JustCall plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Team | $29 per user per month billed annually, 2 seats minimum | Business phone system, CRM integrations, IVR, team analytics, API access, workflows, 100-plus integrations and a messaging suite. |
| Pro | $49 per user per month billed annually, 2 seats minimum | Team features plus power dialer, bulk SMS campaigns, queue callback, intelligent call routing, Salesforce CTI, advanced roles and higher API limits. |
| Pro Plus | $89 per user per month billed annually, 2 seats minimum | Pro features plus AI Review Assist, multi-channel AI notetaker, SMS Co-pilot, AI script compliance, AI call scoring and sentiment analysis. |
| SalesPro | Custom quote | Unlimited outbound calling, predictive dialer up to 10 lines, power and dynamic dialers, AI objection handling and a dedicated success manager. |
Checked November 2026.
What JustCall does
- Power dialer on Pro
- Pro adds the power dialer along with bulk SMS campaigns and queue callback. Team does not have it, so a sales team starting on Team would need to upgrade before dialing lists.
- Predictive dialer on SalesPro
- SalesPro is quoted by sales and lists a predictive dialer up to 10 lines plus dynamic dialing, aimed at high-volume floors that outgrow the power dialer.
- AI scoring and compliance checks
- Pro Plus adds AI call scoring, AI script compliance and sentiment analysis, so reviewers can find calls that missed a script step or turned negative without listening to each recording in full.
- AI Voice Agent add-on
- A voice agent is billed as an add-on with volume pricing that falls to $0.15 per minute, which keeps automated calling out of the seat price.
- Real-time agent assist
- Pro Plus and SalesPro list real-time agent assist, giving reps prompts mid-call, with SalesPro adding objection handling for higher-volume work. The page does not describe how the prompts are produced.
How JustCall handles your data
The privacy policy states that Client Data is processed on the customer's instructions and that hosting is in the United States. Its only explicit statement on AI training covers Google Workspace APIs, which are not used to train generalized AI or machine learning models, so training on call content is not addressed there. Closed accounts are deleted within six months of closure, backups are kept for 12 months and transaction records for 10 years. No SOC 2 or ISO 27001 is named in the policy, though the FAQ refers to a SOC 2 report.
Where JustCall falls short in practice
- Dialer is not in the base plan. Team lacks the power dialer, so the headline $29 price is a phone system price. Dialing for sales starts at $49 per seat and AI scoring at $89.
- Custom Pricing labels beside prices. Team, Pro and Pro Plus show a Custom Pricing label next to the listed figure, so the final quote for a larger team may differ from the page.
- AI features split into add-ons. AI Review Assist is an add-on on Team and Pro, and the AI Voice Agent is billed separately, so a full AI setup costs more than the Pro Plus seat alone.
Works with
Alternatives to JustCall
JustCall: common questions
At which JustCall plan does the dialer start?
The power dialer starts on Pro at $49 per user per month billed annually, as of November 2026. Team at $29 lacks it. The predictive dialer up to 10 lines belongs to SalesPro, which is quote only, so ask sales for a price.
Does JustCall have a free trial?
Yes. The pricing page offers a 14-day trial with no credit card required, and the trial includes all SalesPro features. That makes it practical to test the predictive dialer and the AI scoring before settling on a lower tier, and to compare them with what Pro offers.
What is the seat minimum?
Team, Pro and Pro Plus each carry a two-seat minimum on annual billing. A Business plan has a 10-seat minimum and SalesPro is quote only. One-rep teams should check whether the vendor will make an exception, because the page does not mention one.
Where does JustCall host data?
The privacy policy states hosting in the United States and mentions GDPR commitments and an EU representative. It names no EU hosting region, and no SOC 2 or ISO 27001 appears in the policy text, so ask sales for the current report.
How is the AI Voice Agent billed?
It is sold as an add-on with volume pricing that falls to $0.15 per minute, separate from seat prices. Request the full rate card in writing, because the page gives the lowest volume rate rather than the starting rate, and ask how minutes are metered for voicemail.