Tool profile
Whatagraph: cost, fit and limits
Whatagraph is a marketing reporting and data platform that connects advertising, social and analytics accounts into one data layer and uses IQ Agents to build branded reports and monitor accounts, aimed at agencies and marketing teams with sizeable client rosters.
What to know first
Whatagraph shows two plans: Max, from €699 a month billed annually with usage measured in credits (one per connected data account, starting at 50), and Prime on custom pricing. No free plan or trial is stated on the pricing page and the homepage call to action is a demo request. Public API access and a custom report domain are add-ons.
Whatagraph at a glance
| Maker | Whatagraph, Not stated on the vendor pages |
|---|---|
| Free plan | No |
| Entry price | From €699 per month billed annually for Max |
| API access | Yes |
| Category | Best AI Marketing Reporting Software in 2026, rank 10 of 13 |
| Website | whatagraph.com |
Who Whatagraph is best for
Agencies with a large client roster
Max includes unlimited reports and users, white-label reports and a Dedicated Success Manager, so the cost depends on credits and connected accounts instead of seats.
Teams that want monitoring, not just reports
IQ Agents check every account on a schedule and post issues to Slack, which moves some account health work from a Monday review to an alert.
Buyers who need a controlled AI
Actions are approved first or run by a trusted agent, and every change is logged and reversible, which suits managers wary of automation on live ad accounts.
Whatagraph plans and pricing
| Plan | Price | What it includes |
|---|---|---|
| Max | From €699 per month, billed annually | Advanced Explore integrations with credits from 50, unlimited reports and users, IQ Agents at base usage, white-label reports, KPI overviews with alerts, data groups and blends, and a Dedicated Success Manager. |
| Prime | Custom | Premium and advanced Explore integrations with custom credits, everything in Max, Whatagraph IQ+, transfer to Looker Studio, priority support, tailored onboarding and an Enterprise SLA. |
| Add-ons | Price not published | Public API access and a custom report domain are marked as add-ons in the comparison table, so they are not covered by the Max price. |
Checked November 2026.
What Whatagraph does
- Data layer
- Each marketing source is connected once, and metric, blend and currency rules are set in a single place, so every report reads the same definitions.
- Agent-built reports
- A user describes the report or supplies an example and an agent builds it from the template in the brand style, with commentary written to match.
- Scheduled monitoring
- Agents check every account on a schedule and post issues to Slack, so a broken connection or a budget problem reaches the team before the client notices.
- Reversible actions
- A fix is either approved first or run by an agent the team trusts, and every change is logged and reversible, which keeps a record for client questions.
- Shared team agents
- Agents, connections and memory belong to the team and keep running when a member leaves, so a departure does not break reporting or leave scheduled checks without an owner.
- KPI overviews and data groups
- Max adds KPI overviews with alerts and data groups that blend sources, so related accounts for one client roll up into a single view with thresholds that trigger notices.
How Whatagraph handles your data
The privacy policy says personal information is kept no longer than two years (section 2.3g) and that data is held as long as the account is active (section 3.1). It states that information may be stored and processed in the United States, Europe or any other country where the company or its service providers have facilities, so no single region is promised. No certification is named on the pages opened, and the policy does not say whether customer data trains AI models. The security page we tried returned 404.
Where Whatagraph falls short in practice
- High entry price. The cheapest published plan starts at €699 per month billed annually, which is many times the entry price of tools such as Swydo or Reporting Ninja for a small agency.
- No trial stated. The pricing page lists no free plan or trial and the homepage call to action is Get a demo, so a buyer cannot test the agents before a sales conversation.
- Add-ons for API and domain. Public API access and a custom report domain are marked as add-ons in the comparison table, so the quoted price does not cover every integration route.
Works with
Alternatives to Whatagraph
Whatagraph: common questions
How much does Whatagraph cost?
Max is shown as from €699 per month billed annually, with usage starting at 50 credits where one credit is one connected data account. Prime is custom priced. The pricing page lists no free plan or trial. API access and a custom report domain are add-ons.
What are Whatagraph IQ Agents?
IQ Agents draft reports from a prompt or example, write commentary in the brand style and monitor accounts on a schedule, posting issues to Slack. Fixes are approved first or run by a trusted agent, and each change is logged and reversible. Whatagraph IQ+ is named on the Prime plan.
Can I try Whatagraph before buying?
The pricing page states no free plan or trial, and the homepage call to action is Get a demo. Ask the sales team whether a pilot with a few accounts is possible. Decide your test on one real client so the agent output can be judged against a report you already send.
Where does Whatagraph store data?
The privacy policy says information may be stored and processed in the United States, Europe or any other country where the company or its service providers have facilities. It names no single region. Ask for a subprocessor list and a regional commitment if your clients require EU storage.
Does Whatagraph connect to Claude or ChatGPT?
Claude and ChatGPT appear in the connections listed on the site, alongside Semrush, BigQuery, Google Ads and Mailchimp. The pages opened do not say which actions an assistant can perform through that link. Ask the vendor to demonstrate a read and a write example before relying on it.